While you consider social media, you would possibly image viral TikTok dances or humorous memes on X. Within the enterprise realm, you would possibly envision client manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media won’t instantly stand out as a significant a part of the advertising toolkit. But, overlooking it may imply lacking vital alternatives.
In at present’s advertising panorama, 83% of B2B patrons require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or appeal to new clients on a funds, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has advanced from a “nice-to-have” to a “need-to-have” device for constructing model status.
Crafting a social media technique, nevertheless, isn’t any easy process—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting wherever from as soon as per week to a number of occasions each day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform out there solely to our Cisco companions. MV provides a social stream characteristic, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically printed to your accounts.
MV acts as your social strategist, managing put up quantity by way of auto-publishing or supplying you with the choice to approve and customise posts. You may tailor your focus by choosing particular matters, areas, and even languages. For extra insights on this characteristic, try our coaching sources.
Social media as demand era in Cisco Advertising and marketing Velocity
Past constructing model status, social media performs a vital function in demand era— in truth, 54% of B2B entrepreneurs generate leads by way of social media platforms.³ It’s a vital device through the higher funnel phases, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has develop into particularly vital, with short-form movies and pictures delivering the highest ROI for practically half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity might help companions take full benefit of those traits.
For instance, our AI-Prepared Knowledge Middle associate marketing campaign is designed to draw new clients by way of Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, partaking social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these belongings to spice up visibility and join with their target market extra successfully.
Monitor social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions acquire entry to social dashboards to trace and optimize their social media efforts. These dashboards assist you to analyze efficiency information, refine methods, and make data-driven choices for future campaigns.
All in all, managing social media could be a vital funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Luckily, Cisco companions acquire entry to Advertising and marketing Velocity’s complete social media administration instruments—at no extra price.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities at present to remodel your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share:
