Water Security Marketing campaign Will Make You Put Your Cellphone Down

Summer season will quickly be upon us, and with hotter climate and children ending up faculty, many people are heading to the pool or seashore. With that in thoughts, and Could being Nationwide Water Security Month, the YMCA of the USA has launched a new marketing campaign round water security—and it’s focused at dad and mom. 

The message is straightforward: “Telephones Down, Eyes Up.” It serves as such a significant reminder (and never simply round water security both).

What ‘Telephones Down, Eyes Up’ Is All About

Drowning is the main explanation for demise for kids between the ages of 1 and 4, in accordance with the Facilities for Illness Management and Prevention (CDC). And the Nationwide Drowning Prevention Alliance (NDPA) notes 50% of kids drown inside 25 yards of a father or mother or different grownup, with distraction being a key issue.

One of many important causes we take our eyes off kiddos in and across the water? Our telephones. “If that distraction occurs across the water, it may have severe, even deadly penalties,” says Lindsay Mondick, the director of aquatics technique and high quality practices for YMCA.

The “Telephones Down, Eyes Up” marketing campaign, which additionally features a pledge, urges dad and mom and caregivers to place units down and away whereas supervising children in and across the water. 

Moreover, the marketing campaign endorses designating an grownup as a “water watcher,” with eyes on children in and round water, fully distraction-free. Which means no alcohol, no chatting, and no telephones.

Dad and mom might imagine they’ll shortly reply to a textual content, create a purchasing listing, or take a look at a social put up whereas supervising children in water. However Mondick emphasizes that they should not. “Drowning is silent and may occur in as little as 30 seconds,” she says. “Drowning isn’t like it’s within the motion pictures.”

Which means it is unlikely you’ll hear somebody struggling within the water, Mondick says.

“It’s essential to actively watch the water,” she provides. “When our cellphone is in entrance of us, we’re not seeing what’s occurring round us.”

That is additionally true of many actions that require parental supervision. “This message is a superb reminder for all facets of life, not simply round water,” Mondick affirms. “It is all about main by instance and fostering a extra current and engaged atmosphere.”

Different Necessary Water Security Reminders

Past placing down your cellphone and actively supervising children, Mondick says different protecting measures round water to not neglect embrace:

• Correct limitations. “Boundaries like fences and alarms are obligatory to assist stop drowning, particularly in younger youngsters, and could also be required by regulation in some states,” Mondick says.
• Water competency. Mondick recommends swim classes for youths as younger as 6 months of age, in addition to water security programs, which educate little ones what to do in the event that they unexpectedly discover themselves in water.
• Sporting life jackets. “The YMCA of the USA recommends non-swimmers put on U.S. Coast Guard-approved life jackets which are designed to maintain an individual’s head above water in the event that they go unconscious,” says Mondick. Swimmies or arm floaties give dad and mom a false sense of safety, and aren’t sufficient to forestall drowning, she additional cautions, calling these “toys” and never a security gadget.
• Emergency preparation and planning. Mondick urges all dad and mom and caregivers to take First Help and CPR programs so they’re ready for an emergency.

“Educate youngsters to ask permission earlier than getting into or nearing the water,” Mondick additional advises dad and mom. “This helps stop them from going into the water on their very own. Caregivers can reinforce this at residence, each time youngsters get within the bathtub.”

One other essential reminder about water security is that even youngsters who know learn how to swim can drown. “Not letting your guard down round older children is a serious piece of water security that usually will get ignored,” Mondick shares. Accidents can nonetheless occur—particularly in massive teams as a result of others assume another person is watching. 

Take into account too that teenagers usually take dangers and ignore security guidelines resulting from peer stress, so maintaining a tally of them within the water remains to be vital. 

In the end, Mondick desires households to have enjoyable this summer season, however with security prime of thoughts—and with their telephones down, eyes up.